
About Wallace Sewell
Established in 1992 by Harriet Wallace-Jones and Emma Sewell, Wallace Sewell is a renowned British design studio celebrated for its innovative woven textiles. With studios in London and Dorset, and production at a family-run mill in Colne, Lancashire, the company seamlessly blends traditional craftsmanship with contemporary design. Their vibrant, geometric patterns have graced everything from fashion accessories to upholstery for London’s transport system, and their products are available in over 400 stockists across 25 countries.
Shipping Challenges Before World Options
As Wallace Sewell’s international demand grew, managing global shipping became increasingly complex. The team faced challenges in selecting the most efficient courier services for diverse destinations, handling customs documentation, and ensuring timely deliveries while maintaining cost-effectiveness. The manual processes were time-consuming and prone to errors, impacting overall efficiency.
What has changed since using World Options?
In 2023, Wallace Sewell partnered with World Options franchisee Robby Abuaita to address their shipping challenges. World Options provided access to various leading courier services, including DHL, FedEx, UPS, and TNT, allowing Wallace Sewell to compare and select the best options for each shipment.
The integration of the World Options portal into Wallace Sewell’s website and backend systems automated the entire shipping process—from order placement to label generation and customs documentation.
The Account Manager
Our Franchisee, Robby Abuaita, ensures a seamless delivery for all his customers, including Wallace Sewell.


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